ABOUT US
About Power Dekor
Dekor Group was founded in 1995 and is headquartered in Shanghai. Dekor has always been at the forefront of the industry for 23 years. With its core brand values of "professional quality, trustworthy" and the brand concept of "carrying with love", it has created a This "first" leads the development of the entire industry.
The first flooring company to introduce laminate flooring from Europe to China.
The first Chinese flooring company to reverse OEM.
The first to introduce a world-class laminated wood flooring production line.
The first Chinese flooring company to sell flooring in the form of a branded store.
The first flooring company to start a comprehensive brand building by placing a TV advertisement on CCTV.
The first Chinese wood company to build a complete industrial chain.
The first company to launch the E0 environmental protection standard in China.
The first company to fully adopt F4 star international environmental protection standards.
Now, Dekor has completed the layout of the global integrated industrial chain, and established a complete green industrial chain covering the upstream and downstream of wood furniture covering 7 major links of forestry resources, substrates, factories, research and development, design, marketing, and services. A comprehensive quality control system has been formed. Through global cooperation, Dekor brings the most advanced technology and craftsmanship to China, and has established unparalleled technical advantages in the two innovative categories of three-layer solid wood and multi-layer solid wood.
Dekor has become the leader of quality and trend. Dekor and its shareholders already have a large number of fast-growing forest bases, world-class production and R&D bases, 9 flooring and accessory factories with an annual production capacity of 50 million square meters; a Dekor wooden door factory with an annual production capacity of 700,000 sets and an annual production capacity of 15,000 sets Dekor wardrobe manufacturing base. Dekor has extended from a purely flooring category to an integrated wood-related home furnishing pattern including wooden doors and wardrobes.
Dekor products cover the series of laminated wood flooring, three-layer solid wood flooring, multilayer solid wood flooring, bamboo flooring, wooden doors, overall wardrobes, and furniture. The marketing network spreads all over the world, with 3,000 unified authorized and unified image flooring franchise stores and 700 wooden door and wardrobe stores in China, and a number of sole proprietorship, joint venture, and cooperative marketing companies in the United States, Germany, Japan, India, and South Korea.
In early 2010, Dekor entered the Taobao Mall. So far, Dekor has become the No. 1 floor sales in Taobao Mall, one of the brand malls with the highest reputation and credibility, and opened the first Dekor Taobao physical store in Beijing! Dekor has more than 20,000 employees in the national system and has 6 million happy and satisfied loyal users.
In 2011, according to the latest data released by the World Brand Lab, the brand value of Dekor increased to RMB 12.135 billion, ranking 85th, ranking first in the building materials industry for 7 consecutive years, and for the first time among the top 100 Chinese brand value lists. As of 2012, Dekor The cumulative sales of flooring has exceeded 300 million square meters, and it has ranked first in sales of similar products in the country for 16 consecutive years.
With its eternal and unchanging quality promise, leading international environmental standards, fashion design and individual choice, innovative leading craft functions, trustworthy quality strength, and active social responsibility. Has become a recognized leading brand of Shemu home furnishings.
For more information about Dekor Group, please refer to the website
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